About Mike
I show businesses how to talk about themselves.
Talking about your business is hard. It’s not just about what you make, create or sell. It’s about your audience.
If they don’t connect to your message, or if they can’t immediately see what is different about you, you become the worst thing you can be in business. You become just like everyone else. That’s not memorable and won’t work.
What I provide is perspective. More specifically, I provide your audience’s perspective on your message, and show you what is actually coming through clearly. Then we work together to build or improve that message.
To stand out, you have to be first, best or different. I help you connect to your audience by showing you how to be different in their minds. Because different is how you become memorable, and that is what an audience craves!
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