It’s not easy being a major oil or gas company these days, what with so many people catching on to the pesky fact that burning fossil fuels is the main driver of climate change. The industry needs to do some serious image rebranding, and that’s where greenwashing comes in! Mike Kalenderian takes a look at the ways fossil fuel companies are ramping up their use of strategic marketing tactics to make themselves look eco-friendly, with insight from leading expert on the topic, Geoffrey Supran.
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